The National Association of Television Program Executives (NATPE) announced the creation of three new events and its decision to hold its traditional NATPE Miami entirely online, due to circumstances and restrictions surrounding the ongoing pandemic. Each of these events will be a full component of the NATPE Virtual platform, a highly interactive experience designed to address the current content business environment, as demonstrated by both NATPE Streaming Plus and NATPE Budapest International earlier this year.
The NATPE calendar of events for the first part of 2021 is as follows:
- NATPE Virtual Miami – January 19-22 (Marketplace 19-29), 2021 – The first and largest virtual marketplace + conference of the year will start on Tuesday through Friday with each day featuring a full schedule of sessions focused on content business drivers. Key themes for each day will cover revenue (investment, advertising and subscription), audience (research, marketing and promotion), content (acquisition and distribution sales), and production (new content). Additional topics will include station groups, web-series, global, Latin Summit and the renowned industry awards shows. Exhibition will be open from Tuesday, January 19 through Friday 29.
- NATPE Segregation, Segmentation & Storytelling (NEW) – February 16, 2021 – A spotlight on the business of BlackTV, this summit advances the conversation about the business of Black talent, Black perspectives, and Black “voices” in television programming. Participants will explore the role of Black talent, writers, showrunners, producers and directors, and the impact of their work on TV audiences and advertisers.
- NATPE Sports (NEW) – March 23, 2021 – This 2-hour event will focus on the changes and adjustments to the production of live sports content for TV and video, and the growth struggle to attract new sponsors and fans and retain traditional television audiences and advertisers.
- NATPE News (NEW) – April 7, 2021 – This one-day event will explore the paradigm of “Fake News,” “disinformation,” and “bots” disrupting the traditional news cycle. This timely event will look through the lens of post-election insights and will highlight best-practices grounded in journalistic integrity to provide attendees with a look at what’s to come. Discussions focus on the preparation behind news perspectives, the influence and impact of advertisers, and the shifting audience and their taste for various news topics.