Allied Global Marketing (Allied) recently appointed Denise Parkinson as Vice President of Business Development. Her role with the company will be effective immediately. "I am very excited to have Denise join the Allied team,” Clint Kendall, CEO said. “The breadth and depth of her knowledge and relationships make her a perfect fit for our company. She is a true gem in the entertainment industry, and I am confident she will be able to drive results across all our regions and solutions, including Paid, Earned, Owned, Creative and Strategy.”
Based in London, Parkinson will work in collaboration with Kendal Adam Cunningham, Chief Strategy Officer, and Kelly Estrella, Chief of Marketing Operations. Working across Allied's solutions on a global scale, Parkinson is now tasked with identifying and driving strategic new business to support the company’s continued growth.
With more than 25 years of entertainment marketing experience, the industry veteran has helped leverage the positioning of brands by developing and implementing digital strategies and creative campaigns. Most recently, she served as Global Entertainment Director of OneFootball, where she established partnerships with Netflix, Disney, Universal and StarzTV, among others.
Before that, she served as Head of Entertainment Category Specialist for TI Media and Entertainment Director of Global and UK for The Telegraph. The executive is also a member of the British Academy of Film and Television Awards as well as a Trustee on the Board for the Cinema and Television Benevolent Fund.