Kids’ media company Animaj announced the acquisition of the award-winning and iconic Spanish brand “Pocoyo.” According to the company, this significant milestone marks the beginning of Animaj’s journey to federate the most influential independent kids’ intellectual properties, capitalizing on the dynamic evolution of the children’s media industry, the rapid shift in kids’ content consumption from linear TV to digital platforms, and the emergence of AI to scale content production.
Celebrating its 21st anniversary, “Pocoyo” is a beloved brand that holds a special place in the hearts of Spanish-speaking children. Through its educational content, memorable characters, and playful narratives, “Pocoyo” has already captivated several generations of kids and parents. With a strong presence across various media platforms, including free and pay TV, VOD, mobile apps, and games, as well as a massive following on YouTube, the brand engages millions of children and families worldwide.
“The acquisition of ‘Pocoyo’ is not just an exciting milestone for Animaj: it is a bold step forward in our goal to reinvent the way kids’ content is developed, produced, and distributed, with a digital-first and multi-platform approach, spanning social video, video-on-demand, linear TV, licensing, merchandising, podcasts, music, and more. We will honor the legacy of ‘Pocoyo,’ and we are excited to build upon the brand’s solid foundations, leveraging our expertise, technology, and relationships to expand the brand into new territories and fields,” said Sixte de Vauplane, Co-Founder and CEO of Animaj.
“‘Pocoyo’ remains an emblematic global brand, beloved by children for its enchanting world and timeless appeal. Next year will mark the release of the fifth season, a significant refresh of the brand that will bring exciting updates in character designs, and the introduction of Pocoyo’s little sister. ‘Pocoyo’ is a symbol of Spanish and European cultural excellence that has a clear potential to become a global franchise, through increased content investment. Our ambition is to elevate ‘Pocoyo’ to new heights, expanding its international presence and solidifying its position as a pre-school reference while staying true to its essence,” added Grégory Dray, Co-Founder and Chief Business Officer of Animaj.
The distinctive storytelling, vibrant visuals, and infectious music of “Pocoyo” have captivated children over the past 20 years. Through a digital-first approach, and thoughtful use of technology to make content production more efficient, Animaj aims to turn “Pocoyo” into a global multi-generational franchise, inspiring children all over the world to dream big and foster a lifelong passion for learning.