“The Fixies: Tech It Easy”
Animotion Media Group announce a new collaboration with the Theatre of Digital Arts in Dubai (TODA) to host “The Fixies: Tech It Easy” — the first-ever immersive kids’ show at TODA following its grand reopening in April 2025.
Launching on May 3rd, this highly anticipated event will run throughout May 2025, offering a one-of-a-kind experience where storytelling, learning, and technology converge in the most imaginative way. Perfectly suited to TODA’s cutting-edge, projection-based venue, "The Fixies: Tech It Easy" brings the beloved world of The Fixies to life with stunning visuals and interactive moments that fully immerse young audiences.
"TODA is the perfect place to showcase 'The Fixies',” said Julia Nikolaeva, General Manager at Animotion Media. “The show itself is highly interactive by nature, and TODA’s cutting-edge technology beautifully complements the storytelling, creating an incredible world kids can truly step into. We’re thrilled to partner with TODA to bring a new kind of educational entertainment experience — one that not only inspires kids to learn about technology but also builds lasting engagement and a strong fan community."
Set in TODA’s high-tech space, the show invites kids to dive into the fascinating world of modern technology with fun stories, wild experiments, and simple answers to big questions. The adventure begins with an exciting Meet & Greet, where kids can meet, high-five, and take photos with their favorite Fixies — Simka and Nolik. Families will then settle into TODA’s immersive digital theatre for a 30-minute special screening filled with laughter, curiosity, and Fixie-style problem-solving, enhanced by TODA’s mesmerizing projection technology. Finally, children will head to the creative corner for a hands-on workshop, where they can color and animate their own characters and take home some Fixies souvenirs — a fun way to keep the magic alive!
“We are proud to host 'The Fixies: Tech It Easy' at TODA,” said Anna Magritskaya, Managing Director of TODA. “Our goal has always been to create memorable, meaningful experiences where entertainment and learning go hand-in-hand. Through this collaboration, children will experience technology in a whole new way — playful, educational, and unforgettable."