Collective Media Group, the recently launched sports-focused factual outfit, announced the appointment of producer and director Arianna Perretta as Senior Producer and Latin American lead. She will be responsible for expanding the company’s engagement with SVOD platforms and broadcasters in the region, while helping to develop programming for both the local and global market.
The executive arrives with more than a decade of development and production experience, with credits including true crime and sports series “Bad Sport” for Netflix, “The Lost World of Pompeii” for CNN, and hit series “24 Hours in A&E” for Channel 4. She will be supported by former Argentine football player Joaquin Medinilla Cabotti, who will act as Talent Relationship Manager: Sport.
At the same time, Collective Media Group announced a partnership deal with Entourage Sports & Entertainment, a UK-based agency that specializes in commercial sponsorship, talent representation and partnership management. Entourage represents a range of personalities from the worlds of sports, media and entertainment, including a number of high-profile South American footballers.
Collective Media Group was launched in September by former ViacomCBS International executives Claire McArdle and Rebecca Knight, who serve as co-CEOs of the privately-backed venture, which aims to develop, produce and distribute original content across high-end factual series, as well as popular entertainment and podcasting.
“Latin America is one of the most exciting territories in the world. It not only has some of the world’s most passionate and committed audiences, but it is also a rich source of vibrant and compelling stories. Arianna is uniquely placed to lead our push. Her cultural awareness, including her proficiency in five languages, will allow her to gain and maintain access to world-famous Latin American talent,” McArdle commented.
“Exceptional talent-driven programming is in huge demand on both sides of the Atlantic. Through our relationships in Latin America, we are fortunate to have access to some of the world’s most iconic talent. I’m thrilled to have this new role. Overseeing the expansion of the company’s work in Latin America is an incredibly exciting proposition. We are very keen to profile the best Latin American stories, not only within that territory, but to the rest of the world,” Perretta added.