Armoza Formats, part of ITV Studios, has announced the international launch of their new dance makeover format “The Moves”, a shiny floor studio entertainment show that puts a feel-good spin on the dance genre by putting every-day people at the forefront as they learn some new “moves”. The format was first teased at ITV’s Formats Festival in February.
This is the newest format release coming from Armoza Formats, following the recent launch of “Beat the Grid”, a cost-effective game show that can safely be produced in the current climate with the use of innovative CGI-technology.
From Armoza Formats, “The Moves” (60-90’) will inspire anyone and everyone to bust a move. Breaking the mold of traditional dance formats, in each episode four all-star dance coaches go head-to-head to prove who can give the most amazing dance makeover of the night. Potential participants, who want and need a dance makeover, will showcase their moves for our dance coaches. From a 60-year-old grandpa who wants to “boogie” with his grandkids to a shy overweight teen who is ready to break out of her shell, each episode brings a variety of fun and relatable characters and stories. The coaches will pick the contestant who had the moves they can work with and in the second half of the episode, we will meet each duo in the studio as they reveal their makeovers in front of a live audience, family and friends. Only the studio audience will decide which coach brought the winning moves.
Nehama Cohen, Head of Development at Armoza Formats, “We are pleased to bring a new, positive and fun spin on the dance genre. ‘The Moves’ celebrates dancing as a natural way of expressing ourselves and our feelings – whether you are 9 or 90, anyone can participate in this format. If it’s for a specific event, out with friends or even alone at home – everybody dances, making this a format that viewers everywhere will easily relate to and enjoy watching.’”