Content powerhouse Banijay Entertainment announced that the South Korean survival format "Bloody Game", originally created by MBC, has landed a first series commission in Sweden. This new adaptation is produced by Meter/Jarowskij, part of Banijay Nordic, for Sweden’s public broadcaster SVT.
This marks the third Nordic adaptation of the hit format, following breakout success in Norway and Denmark, produced by Mastiff Norway and Nordisk Film TV Denmark respectively. In both markets, "Bloody Game" became a streaming success, breaking records and outperforming well-known franchises among key demos. In Norway, it became TV2’s biggest streaming hit, while in Denmark, it ranked as the most-streamed reality show on TV 2 Play. In Korea, its gripping storytelling drew massive attention across three seasons and became one of the top drivers of new subscribers on Wavve, Korea’s OTT platform.
"Bloody Game" is a high-stakes competition reality series where one fierce survivor walks away with a grand cash prize. To win, they must outlast rivalrous competitors, who live together in a secret house, cut off from the outside world. Contestants face psychosocial and physical challenges, form alliances, manipulate rivals, and engage in strategic conspiracies to avoid elimination. Banijay Entertainment represents the format in nine European markets, including France, Germany, Italy, Belgium, the Netherlands and across the Nordics.
Madelene Hansson, CEO of Meter/Jarowskij, praised the format’s impact, saying: ‘"Bloody Game" pushes boundaries and taps into the raw emotional dynamics of competition, manipulation and survival. Nordic audiences have a strong appetite for socially charged formats that reflect human behaviour, and following its success in Norway and Denmark, we’re confident Swedish viewers will be gripped from the very first episode," commented.
Finally, Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment, emphasized South Korea’s creative leadership, noting: ‘South Korea remains a hotbed of innovation and creativity, and "Bloody Game" is a proven example of how its storytelling travels globally. Its success in Norway and Denmark demonstrates the ability to engage audiences across platforms. With Meter/Jarowskij’s expertise, the Swedish adaptation will deliver impossible-to-look-away-from entertainment to SVT viewers;" stated.