Banijay Iberia announced it has become the first Gold Partner of the Observatory of Diversity in Audiovisual Media (ODA). Through this 360-degree pilot project, ODA will support the company in developing, producing, and promoting its productions, and serve as a consultant throughout the entire process, ensuring compliance with representation and diversity standards. As a Gold Partner, Banijay Iberia will contribute to ODA’s ongoing research into representation through annual reports and the ODA Awards. It will also have exclusive access to the organisation’s premium analytics tools, talent pool and tailored workshops.
Pilar Blasco, CEO of Banijay Iberia, commented: “With this initiative, we want to take another step forward in our commitment to diversity. Internally we count on employee resource groups, such as Banijay Pride and Banijay Elle, as well as other partnerships with organisations that promote a better society; but this collaboration with ODA is truly strategic. For the first time, we will offer a practical tool that will enable all our teams to create better and more inclusive content, placing us at the forefront of positive change in the region.”
Jorge Gonzalo, President and CEO of ODA, added: “Thanks to this agreement, Banijay Iberia and ODA join forces to demonstrate the importance of specialist support throughout the different phases of the development process, ensuring fairer and more responsible methods and outcomes.”
Banijay Iberia is part of media and entertainment powerhouse Banijay. Launched in 2008, Banijay, is home to over 130 production companies across 21 territories, a multi-genre catalogue boasting over 185,000 hours of original standout programming, and a complementary live entertainment business – Banijay Events. The global group chapmpions positive change across ESG (environment, social, governance) and continues to promote education, establish new initiatives, and maintain high standards in measurement, to stimulate improvements globally both internally and within the wider industry. Most recently, it launched Banijay Launch, dedicated to women format creators, and supported by Blasco, who served as judge.