Content powerhouse, Banijay Entertainment, announced "Double Up Love" (w/t), an inclusive new dating format created by Meter/Jarowskij, part of Banijay Nordic, for Sweden’s public broadcaster, SVT.
Madelene Hansson, CEO of Meter/Jarowskij says: “With Pride season in full swing, there’s never been a better time to celebrate the bi-community alongside our partner SVT. 'Double Up Love' perfectly reflects the inclusive nature of Swedish culture, by putting bi-singles front and centre like never before. This is a dating format where the possibilities are limitless, with no judgement, just real connection. It’s emotionally-charged television, and we think audiences are more than ready for a new kind of dating show.”
James Townley, Chief Content Officer, Development at Banijay Entertainment says: “Meter/ Jarowskij is leading the charge on authentic storytelling to truly reflect modern relationships. This format taps into the cultural zeitgeist where audiences want to see themselves reflected on screen, and above all, this new dating format delivers entertainment and unforgettable moments from start to finish.”
"Double Up Love" (w/t) is a daring new format where everyone can date everyone. A group of bi people are brought together in a stunning villa to explore attraction, emotions and new relationships, with no judgement, just pure connection. The bi-singles navigate relationships freely, using the high-stakes ‘list room’; where mutual choices lead to matches, and being left off means elimination. The arrival of new arrivals continuously shifts the dynamics, while a relationship coach helps participants confront old behaviour patterns and embrace unexpected connections in a judgement-free space.
Led by Madelene Hansson, Meter/ Jarowskij is the creative force behind iconic local adaptations of global non-scripted brands, "MasterChef," "Deal or No Deal," "Good Luck Guys," "Fortune Hotel," "LEGO Masters," "Fort Boyard," "SAS: Who Dares Wins," and original title creations: "Against All Odds," "Wild Kids and Luxury Trap." Working with the best on and off-screen talent to acquire, adapt, produce, and deliver the hottest new international formats for the Swedish market, Meter/ Jarowkskij invests in local creativity to bring new, own-devised shows to the nation and beyond.