Only days ahead of Mipcom, Beta picked up the international rights to the Greece drama-series “The Beach” (24x1h), which is not only dominating prime-time slots, but also streaming figures and daily conversations, topping the trending tab on X every day since the start of the broadcast.
“The Beach,” by Foss Productions and public broadcaster ERT, has stirred up the Greece TV landscape since the broadcast of the first episodes at beginning of September. The peak market share got up to 15%, more than doubling the daily ratings average of ERT, and catapulting the channel into the top ranks nationwide.
The gripping drama attracted an astonishing audience of almost 1 million viewers to its linear premiere, while racking up more than 3.6 million on-demand views in the process an all-times high record for ERTFLIX, the official FVOD platform by the local commissioning broadcaster. Due to this groundbreaking success, next seasons of the drama have already been greenlit.
In the story, love and freedom infuse an idyllic commune on the shores of Crete in 1969, until a murder exposes the messy entanglements spurred on by the hippies. Yet even the straightlaced police officer assigned to investigate the crime finds he cannot resist the temptations of paradise.
Stefanos Blatsos directs the hit drama set at Matala Beach in Crete, with scripts from George Chrysovitsanos and Kostas Gerampinis. The cast consists of Danai Michalaki, starring as Hypatia, a London-based doctor coming back to her hometown, where she meets Harry, played by Dimitris Mothonaios.
“The Beach” is produced by Foss Productions in coproduction with ERT. Beta handles international sales.