24 JUL 2025

Buendía Estudios, Atresmedia, and Netflix to Co-Produce and Distribute “Sira”

The original series from Buendía Estudios, based on María Dueñas' bestselling novel, will air on Atresmedia for the Spanish market and later become available on Netflix in Spain and several international territories.

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Buendía Estudios, Atresmedia and Netflix have reached an agreement for the acquisition and distribution of “Sira”, the highly anticipated sequel to the international hit “The Time in Between”, based on the novel of the same name by María Dueñas. The series is being developed by Buendía Estudios through its subsidiary, Buendía Estudios Bizkaia, further consolidating its prominent position in original content production.

Ignacio Corrales, Managing Director of Buendía Estudios, stated: “Sira is a very significant project for Buendía Estudios. It expands our scope and strengthens new business models that integrate IPs, broadcasters, platforms and top-tier national and international talent. It's a model that is very difficult to achieve and the result of determined and intense work over several years.”

Laura Abril, Executive Director of Fiction and Global Business Development, added: “Taking on a project like Sira means facing a challenge that matches its ambition: maximum demands on both a creative and production level. That’s why having a strong team and the backing of partners like Atresmedia and Netflix is key. This model of financing and collaboration is becoming the most effective way to bring large-scale stories with international reach to life. This alliance gives us the opportunity to take Sira far and connect it with a broad and diverse audience.”

The series continues the journey of the charismatic Sira Quiroga, now an independent, cosmopolitan woman facing new challenges in a turbulent world, with post-war settings in Jerusalem, London, Madrid and Tangier. Adriana Ugarte will reprise her role as the protagonist, undoubtedly one of the most iconic and memorable characters in Spanish drama in recent years.

With Sira, Buendía Estudios is backing a major story with international potential. The series is a high-end production led by executive producers Sonia Martínez (The Time in Between, Money Heist, Veneno) and Paloma Molina (Elite, Cuando nadie nos ve, Marrowbone), working closely with María Dueñas, who serves as the project’s creative executive producer.

Sira is currently in an advanced development phase and is scheduled to begin filming at the end of 2025. It will premiere on Atresmedia in Spain and later be available on Netflix in Spain and multiple international territories, under an agreement that brings together leading players in the Spanish and global streaming industry.

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