Caracol Televisión and The Mediapro Studio announced a collaboration agreement for the production of premium television content for the international market. The first project to come from this agreement will be "Las Cheers," a 60-episode series created by Héctor Rodríguez, a combination of drama and music, centered on the life of a group of cheerleaders from a humble neighborhood, who dream of representing their country at the Olympic Games.
Cheerleding, known in Colombia as porrismo, is the country's third most popular sport after football and basketball. It emerged in the United States among the animators of the big sports championships, combining gymnastics and acrobatics and has Olympic status.
Set in a working-class neighborhood in Bogota, “Las Cheers" reflects the conflicts of a group of young schoolgirls, marked by a harsh social reality, uncertainty about their future and the dangers posed by some temptations in seeking a better life for themselves. The appearance of a distinguished athlete in the doldrums, who returns from the United States to form the cheerleading team of the area's public school, will be greeted with disbelief by her colleagues and students, for whom cheerleading is a foreign and upper-class sport. The desire for personal triumph will make some students accept the challenge of dreaming big, competing to represent their country at the Olympic Games.
"Caracol Television strengthens its brand every day worldwide, connecting with key allies to produce stories that transcend markets. Working hand in hand with The Mediapro Studio, joining creative forces to present ‘Las Cheers,’ represents a step forward in our goals," said Lisette Osorio, VP of International Sales at Caracol Television.
Juliana Barrera, Director of Content of The Mediapro Studio in Colombia, added: "‘Las Cheers’ has all the elements required to captivate audiences: love, music, dance and the chase of big dreams, universal themes for a wide spectrum of online audiences aligned with the style of quality content we produce in The Mediapro Studio. We are proud that this series will inaugurate our collaboration with Caracol Television from which we hope new projects will soon emerge".