Double Vision, the respected Malaysian production company, part of the Vision New Media group and led by CEO Min Lim, announced that it has entered into a new strategic partnership with RisingJoy, the rapidly growing microdrama and digital entertainment business co-founded by Cassandra Yang and Ricky Ow.
The new arrangement allows Double Vision to explore the rapidly expanding microdrama market with an expert and uniquely positioned partner. RisingJoy is a pioneer in microdrama distribution and currently represents more than 500 hours of the best-performing and high-quality microdramas in Chinese, Korean, Japanese, and English – working with partners across 20+ countries throughout Asia, Europe, MENA, and South America. RisingJoy will also be launching RJoy, a co-branded app in a highly curated environment, to elevate its growth in microdrama to the next level. As part of its commitment to the new partnership, Double Vision will also make an investment in RisingJoy, acquiring a minority stake.
RisingJoy’s strategy is to work with leading local players to co-brand microdrama platforms, marrying its expertise and proven ability to curate the best content with a local company’s existing reach and systems. This focus on working with top-tier partners has fueled its rapid growth since its founding in 2021, putting it well on track to achieve its vision of going from micro to macro. The partnership with Double Vision will now accelerate that growth.
With a heritage of producing some of Malaysia’s and pan-Asia’s leading drama series over the past 40 years – including successful local versions of "The Bridge" and "Liar" – Double Vision will now move into the production of microdrama formats, becoming RisingJoy’s first official co-creator partner. In addition to content creation, as the market expands internationally, Double Vision’s long-established sister production services business will provide support with everything from music clearances and format bibles to localization services and local productions in key markets – ensuring RisingJoy’s microdramas reach a growing global audience seamlessly.
Min Lim, CEO of Double Vision, expressed optimism about the possibility of creating high-quality microdramas: “I have long admired the work that Cassandra and Ricky have been doing in the microdrama space, building this new stream of the industry with quality content and successfully taking it to the world. It is therefore truly exciting to invest in and partner with RisingJoy at such a pivotal time. We acknowledge that we will undoubtedly learn a great deal about creating microdrama from Cassandra and Ricky in this partnership, but Double Vision’s wide-ranging creative and production skills, not to mention the extensive production services we can offer, will help supercharge this business and accelerate its impressive growth trajectory. With this new investment, plus a raft of major international projects set to start in 2026, the next year will be an exciting one for Double Vision," expressed.
Cassandra Yang, Founder and CEO of RisingJoy, added: “Double Vision and its parent company may now be 40 years old, but they have always been at the forefront of industry developments and believed in the power of partnership. We have known Min and the team for a long time and are delighted that we will now be working together more closely. Microdrama, once seen as a Chinese curiosity, is now on the cusp of becoming a truly global phenomenon, and this new strategic partnership positions us perfectly to capitalize. Double Vision’s financial investment, experience in drama production, and international business expertise will play a key role in helping RisingJoy reach the next level and achieve our global ambitions", noted.
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