"Momolu and Friends"
Ferly has appointed Brands With Influence as its UK licencing agent for the "Momolu" brand. This deal marks the beginning of a venture into new categories and products for the Momolu brand.
Laura Nevanlinna, CEO of Ferly, says “The 'Momolu' brand is continuing to grow as a universe for children to help navigate a world that is becoming more complicated, but in a way that is fun, exciting, and allows their imaginations to take them to wonderful places. With 'Momolu and Friends' already available to watch in the UK on ITVBe, we’re looking forward to working with Brands With Influence in the UK, to expand the much-loved brand and characters into exciting new products and categories, that children around the world can have the chance to play and learn through 'Momolu & Friends' in a range of new, fun and unique ways.”
Martin Lowde, Managing Director at Brands with Influence says “The team here at BWI fell in love with 'Momolu' from when we first saw it. The beautiful design, the fun engaging stories and the wonderful characters all point to an exciting licensing opportunity. We see this brand has having everything needed to cut through in the UK pre-school market. We are really privileged to be working with Ferlyco and the existing brand partners to bring this to the market at BLE this autumn.”
MORE TO COME
Ferly has also partnered with Finland based Goodio Chocolate as it begins developing its 'Momolu and Friends' food products with branded, healthier, sustainably sourced oat-based chocolate.
Ferly will be also be working with audio giant Storytel on a second season of the hugely popular Momolu audio originals and a new product line of Momolu stationery, back to school supplies and calendars with Finland-based stationery brand Karto.