AGrAF
The Association that promote French animation authors, AGrAF, has revealed their concern with the new AI advances and unveiled their commitments to protect the sector. "At AGrAF, we had a duty to take the time to observe, experiment and listen to all the thoughts of our members and, more broadly, of a considerable number of professionals in the animated film industry," said from the association. "While social media today swings between the ‘pros’ and the ‘cons’, for AGrAF the question is rather one of how to encourage authors, who are very human, to continue creating and earning a living from their craft without betraying their convictions, but also without being naïve about the overwhelming power of tech players," they added.
TRANSPARENCY AND REMUNERATION
● AGrAF is committed to defending transparency, fair remuneration, the right to opt out, the protection of copyright and related rights.
● AGrAF is committed to supporting the implementation of the AI Act.
● AGrAF is committed to participating in the implementation of an appropriate, balanced and realistic remuneration system for authors, from the moment generative AI is used in a work, including if this involves making a link with the creation of a social replacement income.
● AGrAF is committed to defending the value of human work in the value chain. By supporting the earmarking of public aid as a priority for creations which do not use generative AI, and by proposing the introduction of a specific label that can be combined with those of other organisations.
● AGrAF is committed to defending the presence of AI framework clauses in authors’ contracts, and to proposing others in line with rapidly developing technology.
● AGrAF is committed to defending the right to object before and after data mining: Opt-in (before data mining) and Opt-out (for data already used) (art. 31 - Senate Committee on European Affairs 14/05/2025).
● AGrAF is committed to providing documentation and information on the use and impact of generative AI in the animation industry, on technical, economic, legal or cultural aspects, with rigour and impartiality. All of this while respecting the precautionary principle and taking care to ensure that the environmental impact is in line with the commitments of the cultural sector.
● AGrAF undertakes to report any proven use of generative artificial intelligence models in the creation of a work that is the subject of legal action for the infringement of GDPR and intellectual property rights for non-consensual training purposes.
● AGrAF undertakes to defend authors from any pressure from broadcasters, producers or co-authors to use generative AI in the context of their work, by suggestion or discrimination.
● AGrAF undertakes to participate in the definition of a framework for the legitimate and ethical use of generative AI with objective and reasonable criteria in order to avoid any competitive and unfair substitution of skills between authors.
● AGrAF is committed to collaborating with industry players in all discussions and actions necessary to protect authors, employment, the ecosystem and the cultural sovereignty of French animation.