Nazara Technologies Limited, a leading diversified gaming and sports media company, today announced that its subsidiary, Fusebox Games, will collaborate with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to develop and launch the first-ever "Bigg Boss" Interactive Fiction Game.
This exclusive partnership brings India’s most iconic reality TV show, "Bigg Boss", into the interactive gaming world, offering fans an immersive and personalized experience like never before. In addition, Fusebox Games is simultaneously working on the Big Brother Interactive Fiction Game, based on the globally celebrated reality TV format, set to launch in 2025. These projects mark a significant milestone in Fusebox's journey to bring two of the world’s most popular reality formats into the gaming universe.
The Bigg Boss Interactive Fiction Game, also slated for release in 2025, will allow players to step into the "Bigg Boss" house, create their avatars, and navigate dynamic narratives inspired by the show’s most memorable moments. The game will feature live in-game events synchronized with the TV series, branching storylines, and localized narratives in Hindi and regional Indian languages, ensuring inclusivity for India’s diverse audience.
Terry Lee, CEO of Fusebox, shared his enthusiasm: “'Bigg Boss' is a cultural phenomenon that resonates deeply across India. At Fusebox Games, we are excited to reimagine this iconic format as an immersive, interactive experience that fans can engage with in entirely new ways. This partnership with Banijay Rights underscores our commitment to delivering compelling, localized interactive fiction games that resonate deeply with audiences, not only in India but around the world," commented.
Meanwhile, Mark Woollard, SVP Gaming & Gambling, Banijay Rights, celebrated the partnership: “'Bigg Boss' and 'Big Brother' have captured the hearts of millions of viewers worldwide. Our partnerships with Nazara and Fusebox Games open exciting new possibilities, creating immersive ways for fans to engage with these iconic brands," he added.
One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 28 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation launching in Malta. Big Brother is a Banijay Entertainment format.