Genius Brands International will move forward with a transformative acquisition of media agency ChizComm Ltd. and its media research, planning, and buying division, ChizComm Beacon Media.“We are simply thrilled to find a partner in Genius Brands who share our energy, enthusiasm, and passion for the business of entertainment, media, licensing and consumer products,” said Harold Chizick, ChizComm CEO and Co-Founder.
Under the transaction, ChizComm Ltd and ChizComm Beacon Media will continue to operate as independent divisions of Genius Brands, under the leadership of Harold Chizick as CEO, Jennifer Chizick as COO, Donna MacNeil as President, and Kathleen Campisano as ChizComm Global CMO and GM of ChizComm Beacon Media.
ChizComm Beacon Media is ranked the largest media buyer within the Kids 2-11 age group, representing over 32% of total Gross Rating Points (GRPs). ChizComm Beacon Media has gained market share year-to-date, and now represents 34% of the total GRPs within the Kids 2-11 demographic. The company’s media relationship list include conglomerates such as Viacom, Warner Media, Disney, YouTube, among other digital platforms, offer clients an unmatched competitive advantage and access to audiences of all ages. “Our strategy has been to accelerate the growth of Genius Brands through smart and accretive acquisitions. ChizComm achieves this goal and more, by driving revenue and generating immediate synergies and strategic opportunities to enhance the core businesses of Genius,” stated Genius Brands’ Chairman & CEO Andy Heyward.
The addition of marketing and media buying expertise positions the Company to create synergies and fuel new opportunities with broadcast clients and toy companies and helps brands connect with audiences to drive growth and attract business through the use of PR, social media, influencer marketing, and paid media strategies. “Many of our clients are expanding into content development and licensing opportunities, so this partnership extends our capabilities to meet our clients’ evolving needs," Chizick said. "This transaction also provides us a solid financial partner and additional resources to further accelerate our growth.”