Genius Brands International recently appointed Cindy Kelly to its newly established role, Head of Advertising Sales for Kartoon Channel!., as it pursues further growth for the platform. “Following the recent announcement of the Kartoon Channel! Kidaverse, and the acquisition of Ameba TV, Kartoon Channel! continues its global expansion, with a goal of becoming the leading children’s entertainment platform,” Jon Ollwerther, President of Kartoon Channel said.
Kelly’s new role will consist of leading advertising sales, brand content and event sponsorships for Kartoon Channel!, while Steinman oversees subscriptions and marketing for the platform. She will work alongside Todd Steinman, who was recently appointed Co-Chief Revenue & Marketing Officer.
“With the appointments of Cindy and Todd, we are focusing on creating meaningful revenue streams by driving advertising sales and brand marketing partnerships,” Ollwerther said. “Cindy’s track record speaks for itself. She is at the top of her field and has significant relationships with the most important advertisers in the kids’ business. I could not be more thrilled to welcome her to the Kartoon Channel! team.”
Prior to accepting her new role, Kelly garnered 25 years of experience in executive sales and sponsorship roles at leading media companies, including extensive children’s media sales at Cartoon Network. She also contributed as Broadcast Account Supervisor at Ogilvy & Mather Advertising in NYC, overseeing media strategy for blue chip accounts, including, Mattel Toys, Campbell’s Soup and Paramount Pictures.“Kartoon Channel! has the content, the platform, and the audience to provide a very special offering for the advertising community. I’m excited to lead the ad sales and sponsorship strategy given the rapid growth of the network,” said Kelly.