Globo and Côte Ouest have entered a new content strategy partnership for more than 50 English and French speaking African countries. Consisting of the distribution of Globo's major popular titles, such as "Pantanal," "A Woman's Fate" and "Under Pressure," the deal serves as a continuation of a 25-year partnership between the two parties.
“We are very happy with this long-lasting partnership with Côte Ouest, which started with telenovelas and extended over time in other formats, which shows Globo's strength in telling good stories,"Angela Colla, Head of International Business at Globo, said. "English and French Africa are strategic territories, which even geographically distant, have cultural similarities, and reinforce our goal of bringing content to all regions of the world. This underscores the engagement capacity of our products, their potential to cross borders and how they can connect with all audiences."
Throughout the partnership between both brands, Globo has acquired various productions, including "Brazil Avenue," "The Clone," "Caribbean Flower" and "Cat’s Cradle" to the continent. During this period, 53 titles have already been dubbed in French, totaling more than five thousand hours of programming, and 29 in English, with more than three thousand hours on air.
“Besides the intrinsic value of their content - which makes Globo by far the undisputed producer of the la crème de la crème of LATAM telenovelas, we also found in Globo a creator of content that clearly speaks to the African audiences, as no one else. As a matter of fact, the African and Brazilian societies are extremely similar, maybe because of the important African part in Brazilian DNA, CEO of Côte Ouest, Bernard Azria, said. "More recently, Globo has invested in series that, in my opinion, can compete with studios in the United States with a differential that make them closer to African culture than any North American series can get."