In a major development for the Indian entertainment industry, Nadiadwala Grandson Entertainment (NGE), led by the visionary filmmaker Sajid Nadiadwala, and Banijay Asia (part of Banijay Entertainment), the production powerhouse led by Deepak Dhar, have created a strategic collaboration to create original series and films as well as adaptations of popular international hits, to usher in a new era of premium content for Indian audiences.
Sajid Nadiadwala, Founder, Nadiadwala Grandson Entertainment, expressed his excitement saying: "At NGE, we have` always strived to deliver top-notch entertainment to the Indian audiences and partnering with Banijay Asia to create cutting edge content across genres and formats is a thrilling venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal. This is just the beginning of a long and fruitful partnership with Banijay Asia, and we look forward to this creative synergy.”
Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India commented: “We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. He has given the audiences hit franchises like Housefull, Baaghi, and Kick, as well as content driven films like Chhichhore and Super 30. His dedication to filmmaking and his ability to connect with the Indian & global audiences makes this partnership an interesting one. This collaboration further reinforces our commitment to produce high-quality content that resonates with audiences across the globe. With Sajid's creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment.”
Mrinalini Jain, Group Chief Development Officer, Banijay Asia & EndemolShine India said: "Partnering with Nadiadwala Grandson Entertainment offers a unique opportunity to blend our strengths in content development with Sajid Nadiadwala's cinematic vision. His unparalleled expertise and creative vision are invaluable assets in this collaboration which represents a shared commitment to creativity, innovation, and storytelling excellence. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that captivate audiences in India and worldwide.”