Twenty years after the first attempt, Italian broadcast and audiovisual companies decided to join forces under the banner of the Associazione Nazionale delle Imprese del Broadcast e dell’Audiovisivo (Aniba).
Twenty years after the first attempt, Italian broadcast and audiovisual companies decided to join forces under the banner of the Associazione Nazionale delle Imprese del Broadcast e dell’Audiovisivo (Aniba), to share rules and objectives, but also to put the brakes on the dumping by some direct foreign competitors, who buy the rights and also ask for the production, the MIA Market website reported.
There are 13 founding members, with others ready to enter under the banner of Aniba, which today represents the best of Italian and foreign television productions: sports, reality shows, studio programs, and news. All together they represent about 2,200 employees and produced a turnover around €70 million in 2020 (at the end of 2021 it is estimated an increase of about 20%, despite the pandemic), 70% of the total developed by the entire national supply chain.
Bruno Mercuri, who has worked in RAI and founded Videe 33 years ago, will be on the leading position of Aniba. “It is time for the companies to work together and overcome their weaknesses. Aniba will not be a consortium and, consequently, will not intervene in choices and commercial policies of the associates, who will maintain a strict autonomy. However, there will be a strict conduct code to respect,” Mercuri commented. Meanwhile, Rosario Dello Spedale will be the supervisor and responsible for negotiations with broadcasters, staff, production companies and institutions.
At the top of the list of priorities there is certification of means of production, an activity that could also lead to collaboration with the association HD Forum Italia, because it means “recognizing the economic and design value of the activities and finally reasoning according to a logic of competitiveness, which safeguards quality, efficiency and respect for the subjects involved,” Mercuri said.