ITV Studios has confirmed the first international sale of its newly launched reality quiz format “Nobody’s Fool,” with Norwegian public broadcaster NRK commissioning a local version set to premiere in 2026. The eight-episode series (8 x 60 minutes) will be produced by ITV Studios Norway and marks the format’s first adaptation outside the UK.
Lars Finnland, Managing Director of ITV Studios Norway, said: “We are incredibly proud to bring the very first international version of ‘Nobody’s Fool’ to life here in Norway. The format’s mix of strategy, psychology, and entertainment is a natural fit for NRK, and we’re excited to showcase a distinctly Norwegian take on this bold new reality quiz. We can’t wait for audiences to dive into the twists, the tactics, and all the delicious bluffing at the heart of the show.”
This announcement comes just weeks after ITV commissioned the original UK version for ITV1 and ITVX, also scheduled for a 2026 launch. Co-produced by Lifted Entertainment, part of ITV Studios, and Nobody’s Hero, the UK version will be hosted by Danny Dyer and Emily Atack. Nobody’s Hero currently has an overall deal with ITV America.
“Nobody’s Fool” is a reality quiz show that challenges conventional expectations of intelligence. The format centers around ten contestants living in a so-called “Smart House,” competing in daily quizzes to grow a shared prize pot. However, the twist lies in the secrecy of their performance—only each contestant knows their own score, and it is up to them to decide what to reveal or conceal.
In this strategic environment, contestants must rely on perception and deduction rather than pure knowledge. Misjudgments can shrink the prize pot, and the pressure intensifies as players attempt to identify and eliminate the weakest links. The show promises a dynamic blend of psychology, social strategy, and deception.
“Nobody’s Fool” is distributed internationally by ITV Studios, which continues to expand its global format portfolio with titles that combine entertainment with innovative gameplay and strong storytelling.