24 MAR 2023

iZen taps Tatiana Hernaiz as Director of International Business and Co-productions

The Spanish production group of Newen Studios has hired ex Netflix, all3Media, and Banijay Endemol executive in order to boost the business and take advantage of opportunities.

Tatiana Hernáiz

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The iZen group has appointed Tatiana Hernáiz as Director of International Business and Co-productions. The executive has more than ten years of experience in the distribution and sales of international content behind her, and has worked for international companies such as Netflix, all3Media, and Banijay Endemol.

Tatiana has extensive knowledge of the television content markets in Europe, and her experience in selling fiction and entertainment formats in Europe, LatAm, the Middle East, and China, have been the reasons why iZen has decided to bet on her talented figure to continue growing internationally. In addition, she will work with the recently formed team of Cacao&Cía to carry out co-productions between Spain and Latin America.

Sara Fernández-Velasco, CEO of iZen, says: “iZen is at a time of growth that makes it necessary to incorporate new professionals to help us boost the business and take advantage of opportunities. We are lucky to add a great professional like Tatiana to the team, who has trained in other countries and provides us with new fundamental visions in a context in which everything evolves very quickly in our sector, and where the importance of working with new business models in increasingly important. It is a pleasure to have her and her experience in all genres. We are sure that she will help us carry out amazing projects”.

Tatiana adds: “I am delighted with the opportunity that iZen offers me to be part of the group in this new stage of my professional career. iZen has always put talent, creativity, and professionalism at the center of their productions, without forgetting their extensive experience in a diversity of genres, formats and styles. I am very happy to be part of this unique energy and passion in the current audiovisual scene, and I will put all my effort and ability to carry out, together with great professionals in the sector such as Sara and Jose, projects that continue to excite national and international viewers.”

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