Pierre-Antoine Capton, Xavier Niel and Matthieu Pigasse
Mediawan has announced the creation of an ambitious production hub in Spain, “Mediawan Studios Spain”, composed of Grupo Boomerang, the Spanish subsidiary of Lagardère Studios whose acquisition was finalized on October 30th, Good Mood, an independent production company acquired in June, and Weekend Studio, a promising production company in which it has taken a minority share.
Mediawan Studios España will be led by Monica Galer, currently a member of Mediawan’s Supervisory Board since November 2019. In the last few years, Spain has been one of the most dynamic European markets for the production industry, and a priority for Mediawan. With over 460 million native Spanish speakers in the world, there has been a growing demand for premium content in Spanish globally.
The objective for the Group in creating this hub in Spain is:
• to gather top talents in audiovisual content in Europe with a strong know-how in all formats (series, cinema, unscripted), a proven track-record in producing premium content, and a global ambition;
• to reinforce synergies between the Group’s production companies across Europe in terms of co-production and co-distribution, in the same way as the Group has initiated in recent months with Palomar for the Italian market;
• to build on the long-standing relationships of these production companies with local broadcasters (traditional local TV channels and global platforms).
“The creativity and dynamism of the Spanish production market is impressive, as well as the quality and know-how of its producers. This hub is opening key opportunities for the Group not only in the booming Spanish market but in all Spanish-speaking regions. We are eager to start working with Grupo Boomerang and Weekend Studio and welcome them into the Group, as we have with Good Mood in the last few months,” declared Pierre-Antoine Capton, Chairman of the Management Board of Mediawan.
“Becoming part of Mediawan is great news for our teams at Boomerang TV and Veranda. Joining one of the most important audiovisual groups in Europe will help us consolidate our position as one of the biggest television production companies in Spain and opens a wide range of opportunities. Creative talent is one of our greatest assets and we share with our partners the passion for what we do. This will enable us to work with a global mindset and generate synergies”, said Pedro Ricote, founder and Senior Manager of Boomerang TV Group.
“It is an honor for Weekend studio to become part of a great audiovisual group like Mediawan. Our production ambition and international vocation make Mediawan the perfect partner for our growth as a company,” said Tomás Cimadevilla, founder and CEO of Weekend Studio.
“Mediawan is a strategic and ideal partner who has respected our vision and philosophy from the very beginning, demonstrating an enormous mutual trust in this alliance,” said Daniel Écija, founder of Good Mood Productions.