Global Agency opened the red curtain and launched their top secret project “Celebrity Dreams” exclusively to their top buyers and media one day before the official market launch in St Tropez. The event included a special screening session, followed by a lunch and a party. The project attracted great interest from the clients and the media.
According to the company, “Celebrity Dreams” will transform the way audiences view famous people, revealing them in a new and inspirational light. Each episode begins at the star’s home with the story of their journey to fame before revealing their hidden fantasy; whether they long to be an actor, singer or artist, or meet someone influential from their past. It could be a star singer busking on the street or a celebrity suddenly revealing their identity at a wedding of someone who admires them. They may find a mentor from childhood or somebody else who has been important in their life; they may meet their lookalikes or create a charity organization. “Celebrity Dreams” takes viewers on a moving journey of discovery, leading us to a fascinating new understanding of well-known people just as it changes the way they view themselves.
Izzet Pinto, Founder & CEO of Global Agency, said: “The show itself carries a title that encapsulates the entire concept, narrative and vision behind it. Because of the importance and impact of the title in conveying this message, we have chosen to keep it confidential until the launch. Our roll-out strategy for this brand-new format is centered around a tailor-made event designed to showcase the show in an exclusive and engaging way. We invited 100 of our top buyers from 45 different countries to St. Tropez, to give them an intimate first look at the show.”
This format aligns perfectly with Global Agency's vision of delivering entertainment that resonates on a global scale. This has even bigger universal appeal; it suits the audiences of every country. This format embodies Global Agency's commitment to bringing innovative and universally appealing entertainment to the market, ensuring it meets the diverse tastes and preferences of audiences worldwide.