16 MAR 2022

Nelvana and The Clifford Ross Company sign licensing partnership with Lunii

The companies will work to develop fresh "Babar, the King of the Elephants" for the Luniistore.

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Nelvana and The Clifford Ross Company recently sealed a licensing partnership with Lunii to produce new "Babar, the King of the Elephants" stories for the Luniistore."We are delighted to launch this audio-first album of new interactive stories starring Babar and his family, the characters created by Laurent de Brunhoff that children have loved and grown up with for generations,” said Marine Baudoin, Editorial Director at Lunii.

"Babar Visits the Elephant Kingdoms," written by Lunii, is based on the work of author Laurent de Brunhoff, and recommended for ages three and up. The stories are available for download on "My Fabulous Storyteller," a screen-free audio player that fosters children’s imagination.“Through our partnership with Nelvana, our listeners can now enjoy the classic elephant family in these new original stories created exclusively for Lunii's My Fabulous Storyteller," Baudin said. 

"My Fabulous Storyteller" features 48 stories, or three hours of listening, which are available in an additional seven languages, along with 6 bedtime stories in English. allows children to craft their own stories by choosing a hero, a location, an object and characters. The audio players also offers hundreds of additional albums, available for purchase on the Luniistore. The addition will include new adventures of the famous elephant in these previously unpublished stories featuring Babar, his wife, Celeste, and their three children, Pom, Flora and Alexander. The elephant family starts a world tour onboard their hot air balloon.

Each trip is an opportunity for kids to learn more about the local culture, foods and customs, and above all, to enjoy the company of the big family of elephants. “The audio and sounds Lunii incorporated into original Babar stories not only create an immersive screen-free experience for children, but also provide fun and exciting new ways for kids to learn about different cultures, foods and customs as they explore the world with Babar’s iconic red hot air balloon,"  said Mellany Masterson, Head of Nelvana Enterprises. 

 

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