Nelvana announced a partnership with Blue Socks Media as a distribution partner in the continental African territory. Blue Socks Media will be responsible for the distribution of Nelvana’s extensive catalog of more than 4,400 episodes.
As part of the new partnership, Blue Socks Media will secure broadcast partners for Nelvana’s premium content in the African territory, including its beloved, award-winning series Babar, Franklin and "Max & Ruby," in addition to more recent series "Ranger Rob," "The Dog & Pony Show," "Agent Binky: Pets of the Universe," "Bakugan," among others.
With 15 years of experience representing brands and catalogs in Africa, Durban-based Neill Warren, EVP Distribution and Licensing for Blue Socks will head the team in the territory. "We’re excited to onboard Blue Socks Media to meet the increasing demand for premier children’s content in Africa and further solidify Nelvana as a leader in best-in-class entertainment for kids and teens globally,” said Mellany Masterson, Head of Nelvana Enterprises. “Blue Socks Media’s established track record and invaluable expertise in this territory make them the perfect partner to extend Nelvana’s worldwide reach and engage new audiences.”
Sales and marketing support will be coordinated through the Charlotte office by Toni Steedman, President, and Alex Anderson, Account Manager. “With terrestrial and new media growing exponentially across Africa, our buyers are keenly aware that children and parents have a strong appetite for fresh, high quality and entertaining content,” said Neill Warren, EVP Distribution and Licensing, Blue Socks. “Our early indication is that the exceptional Nelvana titles will be very, very well received!”