Genius Brands International announced that Viacom’s Nickelodeon increased its number of airings for the preschool series, “Rainbow Rangers.” Nick Jr. now airs the show a total of 26 times per week, four per day on weekdays and six on the weekends. The animated action-adventure series premiered on Nick Jr. in November 2018. Up until now, the show aired five times per week and has consistently achieved high ratings with a target audience of girls 2-5 years old.
“Rainbow Rangers’” additional airings represents a fivefold increase (400+%) and is complemented by content available VOD platforms. Viewers from the brand’s YouTube channel have watched over 22.5 million minutes of the show’s content in the last year. Rainbow Rangers’ season one debuted last summer across Latin America on Nickelodeon LatAm and in Italy on Cartoonito. Genius Brands is currently undergoing negotiations with key broadcaster and licensing agents worldwide.
“From the beginning, we knew we had a special and unique new series for preschoolers that delivers values-based entertainment for children around the world,” Andy Heyward, Chairman & CEO, Genius Brands said. “Needless to say, leading broadcasters like Nickelodeon don’t make schedule changes of this magnitude without good reason, and we are thrilled that they continue support Rainbow Rangers heading into year two. The series is airing in the U.S. and internationally, and we have several hundred product SKUs planned for rollout at retail in 2020. As I have said many times, we are on track to build a new heavyweight preschool brand, which we anticipate to peak within the next two years.”
“Rainbow Rangers’” team consists of Rob Minkoff, director of Disney’s “The Lion King,” Shane Morris, co-writer for Disney’s “Frozen,” Tim Mansfield, and Elise Allen, who participated in “Dinosaur Train,” “Lion Guard,” “Barbie specials,” serving as head writer and co-creator. Michael Maliani directs the series and Andy Heyward serves as executive producer. The rescue-based series follows the adventures of seven girls who are known as Earth’s first responders. The team is in charge of protecting people, animals, resources, and the natural beauty of the world.