Particular Crowd, the new film banner of WarnerMedia’s Turner Latin America –the leading multiplatform media company in the region– and MarVista Entertainment, a global independent entertainment studio, jointly announce a multi-year production slate deal. The announcement follows the official launch of Particular Crowd yesterday at NATPE Miami 2020.
As part of the deal deal, Particular Crowd and MarVista will target production of 10 plus films per year, focusing on elevated movie content featuring unique and edgier stories and breakthrough talent, with the potential to crossover to the theatrical space. The first projects in production within the deal are "Sightless" directed by Cooper Karl, "Two deaths of Henry Baker" directed by Felipe Mucci, "Tow" directed by Alex Merkin, and "Hunter Hunter" directed by Shawn Linden. Turner and MarVista will jointly oversee development and production, and MarVista will oversee global distribution of these films outside Latin America, including film festivals and theatrical releases.
“We believe that with this agreement we´ll be providing opportunities for new storytelling voices across all disciplines -writing, directing, acting and producing-, as talent discovery is a pillar of the initiative”, said Tomás Yankelevich, EVP & Chief Content Officer, General Entertainment, Turner Latin America. He continued: “We want to build a sustainable model for mainstream independent films to meet viewer appetite for quality movies when and where they want to consume their content”.
“With MarVista’s studio platform infrastructure and ability to produce high-quality content at scale, we see this partnership with Particular Crowd as a significant opportunity to apply our best practices to the independent film landscape,” said Fernando Szew, CEO MarVista. “Developing new talent and telling diverse stories are sources of pride at our company and at the heart of our business, and we look forward to collaborating with Particular Crowd in this new venture to achieve just that with our slate of new movies”.