Sakita Withers
PlayMonster announces that Brand Manager Sakita Withers has won a 2022 Wonder Woman Award in the Rising Star, Marketing/PR category. The Wonder Women Awards is an annual event held by the Women in Toys (WiT) Licensing and Entertainment organization that recognizes and honors remarkable leaders, entrepreneurs and changemakers for their outstanding contributions in the toy, licensing and entertainment industries.
Sakita's leadership has been instrumental in the successful launch of Snap Ships, Koosh, and BriteBrush brands, and now the much-anticipated relaunch of the beloved Playskool line. Under Sakita, Snap Ships built an engaged and loyal fanbase by leveraging content and the expansive product line. Her background in toys (Manager, Global Brand Development and Marketing—Hasbro My Little Pony) and infant products (Brand Manager—Evenflo) gave her the experience and perspective to efficiently and effectively lead a team of product developers, creative associates, content developers, marketers and more to make Snap Ships a success.
Sakita Withers, Brand Manager at PlayMonster, says: “To be warded WiT’s Rising Star Award is an absolute honor. Women in the industry have come so far over the past 30 years, and it's gratifying to see recognition for our hard work! I first fell in love with toys in my late grandmother's playroom. From He-Man to Barbie, she encouraged discovery and play, and was truly a role model in all respects. This award was made possible thanks to her.”
Lisa Wuennemann, Vice President, Marketing at PlayMonster, says: “I’m proud of what Sakita has accomplished in a short time at PlayMonster. She ensured that every aspect of the Snap Ships launch was consistent and impressive with a great-looking product with huge playability that appealed to boys, parents and collectors; launch events; and supporting YouTube content. This year, she is applying the same strategic thinking and level of detail to PlayMonster’s launch of Playskool. She is just getting started!."