26 MAY 2021

PRIME ENTERTAINMENT ACQUIRES "DON’T DIE DUMB" ANIMATION SERIES

The global producer and distributor has acquired the animated title airing on Arte with audience peaks of over a million viewers.

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"Don't Die Dumb"

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PRIME Entertainment Group has acquired the French animation series "Don’t Die Dumb" (100x3’) produced by French animation studio Folimage, that has earned a Best Animated Feature Oscar nomination for its feature film "A Cat in Paris" and most recently, its TV special "Vanille, a Caribbean tale", also distributed by PRIME, won the Grand Prize for Best Animated Short and Audience Award at the 2021 New York International Children's Film Festival.

"Don't Die Dumb" has been phenomenally well received, and it is reflected in significant numbers. Indeed the animated series has attracted a large number of viewers, as the episodes have accumulated 76,612,629 views on all networks. While airing on franco german channel Arte, the show is a hit, with audience peaks of over a million viewers, sometimes even reaching 1.3 million.

Alexandra Marguerite, PRIME’s Head of Sales, says: "We are very excited to add 'Don't Die Dumb' to our animation catalogue. Thanks to this new outstanding series we continue to strengthen our ties with partners in search of high quality animation programs and establish PRIME’s presence in the animation market."

"Don’t Die Dumb" deals with science and existential reflections on nature and the human body with a good dose of dark humor. In each episode of this scientific and edgy program, Professor Moustache and his assistant fear no taboos to explain the great mysteries of the world. An instructive and mischievous show that appeals to those who like sharp humor and science accuracy.

Thanks to this new outstanding series we continue to strengthen our ties with partners in search of high quality animation programs and establish PRIME’s presence in the animation market.” Alexandra Marguerite PRIME’s Head of Sales