Rebus, the ultimate fan activation engine, and LiveLike, a technology company dedicated to empowering digital experiences, are partnering to bring new interactive features and gamification to sports fans. The companies expect this to roll out in the first quarter of 2022.
LiveLike’s cutting-edge engagement platform incorporates community, interactivity, and gamification to the online user experience. This approach enables its partners —which range from leading media companies such as Canal+ and WarnerMedia to sports organizations like the Golden State Warriors, LaLiga and NASCAR— to activate and empower their audiences via customized, interactive features. It does this by using a suite of tools ranging from virtual watch parties, private and influencer-driven chats, and prediction games, to fan leaderboards, live polls, quizzes and more.
Rebus' turnkey overlay technology works together with leagues, sports teams, and the live entertainment industry to engage and monetize their fans all year long through e-commerce and engagement activations. Through this partnership, Rebus will integrate LiveLike's audience engagement platform into its widget to encourage fans to connect with their favorite teams, leagues, or sponsors through a series of “Personalized Missions” to collect first-party data in a fun and interactive way for the user. By answering trivia questions, surveys, and more, users can earn points and redeem them for special prizes, products, and experiences.
Among the first clubs to utilize this combined offering are Colombian current First Division Soccer Team Champion Deportivo Cali, as well as Equidad FC, and Liga de Expansión MX Venados FC, among other clients in entertainment.
"By partnering with Livelike, we take our overlay technology to a whole other level, helping us deliver fun and interactive activations to our platform. Gamification is integral to engaging with the fans. This partnership allows us to engage in every step of the consumer journey, creating memorable experiences and second-screen interactivity 365 days of the year. We expect to continue expanding our reach in the Latin American Market while opening new markets across the globe," said Juli Villalba, CEO of Rebus.
“The passion for sports in Latin America is known worldwide, which is why working with Rebus and bringing our technologies together is such a great moment for both of us. As fandom, and the way fans interact with live sports is pushed into the future, we are constantly looking to evolve and grow what we offer our partners, and expand our reach into new markets, and this partnership with Rebus is part of that mission,” commented Chelsey Rushworth, Senior Vice President of Global Sales at LiveLike.