Global Agency has announced that its brand-new, format "Celebrity Dreams" has been acquired by Romania, following its earlier acquisition by the USA. Zucchero Media, one of Romania’s leading TV production companies, has secured the rights.
Zucchero Media produces a wide variety of broadcast genres, including studio-based entertainment, live extravaganzas, game shows, talk shows, and scripted formats such as sitcoms, sketch comedy, and reality shows. Their team has been behind several highly successful productions, including "Who Wants To Be a Millionaire?", "Wheel of Fortune", and award-winning formats like "The Phone" and "Benidorm Bastards," which have received Rose d’Or and Emmy accolades.
Global Agency launched their Top Secret Project "Celebrity Dreams" on October 20 at MIPCOM in St. Tropez. At the event, presented under the concept of a ‘White Launch,’ the project garnered significant interest from both clients and the media. The first sales of the format were made to the U.S. market, and it is scheduled to premiere in 2025.
"Celebrity Dreams" is an inspiring and emotional show that delves into our fascination with the famous. It offers a fresh perspective by taking viewers behind the celebrated personas of celebrities to reveal them in a new light as they fulfill a long-held dream. The format takes audiences on a heartfelt and uplifting journey, showcasing the personal side of celebrities as they embark on long-awaited projects and make their deepest aspirations come true.
Global Agency's CEO, Izzet Pinto, expressed his enthusiasm:“'Celebrity Dreams' is a format that will capture global attention. It fits seamlessly with Global Agency’s mission to deliver globally resonant entertainment. It has a broad universal appeal that speaks to audiences in every region. This format exemplifies Global Agency’s dedication to introducing fresh and universally engaging content to the market, designed to satisfy the wide-ranging tastes and preferences of viewers around the world," commented.
Finally, Bogdan Nicolescu, Artistic Director and Partner at Zucchero Media, shared his excitement: “It is a pleasure for us to work with Global Agency in developing their new format, 'Celebrity Dreams.' We’ve known the company since its inception, and it’s one of the most powerful in the market. We have great faith in this program, and we hope to be the first in the world to bring it to air," noted.