Talpa Studios announced the eleventh sale of its quiz show format "The Floor" to Türkiye. The show has been ordered and will be locally produced by Turkish company ATV. The fourteen weekly primetime episodes are set to air on ATV in the summer of 2024.
Mehmet Çam, producer of ATV Türkiye, said: "With production costs that are very affordable for the international market, and our hub located just 30 minutes from Istanbul Airport, The Floor Türkiye hub is positioned as a strategic meeting point for our international colleagues. We're excited about the possibilities this presents."
Sebastian van Barneveld, Talpa Studios' Director of Global Distribution, added: "We are thrilled to announce that The Floor has expanded to its eleventh country with its debut in Türkiye. Given ATV's remarkable track record of gameshow successes in Türkiye, we are confident that this blend of the right channel, timeslot, and production team will create another winning formula for this format."
Besides Türkiye, "The Floor" has been sold in the Netherlands (currently in its second season), the U.S., France, Spain, Germany, Ukraine, Italy, Romania, Hungary and Argentina. At the beginning of 2024, "The Floor" had successful debuts in the U.S., France, and Italy, achieving high ratings and contributing to its run as one of the fastest-growing formats of 2023.