5 FEB 2021

VIACOMCBS UK LAUNCHES NEW STREAMING REVENUE PARTNERSHIPS UNIT

The intention of the initiative is to promote growth across all of VCN UK’s streaming products. The announcement correlates with the conglomerate's priority of strengthening its presence in the streaming market.

5 FEB 2021

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ViacomCBS Networks UK has launched a new growth and partnerships unit, in an effort to increase streaming revenue and expanding its range of partnerships in the UK. The company hopes to accelerate its streaming business with the launch of the new division. “By uniting all of our critical growth functions under one new and dedicated team, we’re ensuring that our platforms have the capabilities and resources needed to reach their full potential,” Dan Fahy, Senior Vice President, said. “I’m excited to be working alongside Ashley and Akhila, two extremely talented individuals, and the wider team, as we seek to accelerate our streaming potential.”

The growth and partnerships division aims to drive monetization across all of VCN UK’s streaming products, including AVoD platforms My5 and Pluto TV,  the SVoD mobile app, MTV Play, and Nick Jr’s interactive learning app, Noggin. The announcement aligns with ViacomCBS Networks International’s focus on strengthening its presence in the streaming market. Most recently, it announced the launch dates for its supersized SVoD offering, Paramount+ in the US, Latin America, the Nordics, and Australia. Paramount+ will be home to the best of ViacomCBS brands, with a deep library of reality, comedy, and kids’ titles, in addition to first run and exclusive series.

The unit will be led by Fahy who will report to Sarah Rose, who is set to assume an expanded role as Chief Operating and Commercial Officer, VCN UK. Rose will continue to report to Maria Kyriacou, president, ViacomCBS UK, and Australia. Fahy will spearhead a revenue growth strategy for all VCN UK streaming platforms. He will oversee all aspects of the unit, bringing growth analytics, monetization, growth marketing, customer experience, and streaming partnership functions together in one cohesive team. “Streaming is a key priority for us and with Dan’s longstanding expertise in this area, he is well placed to drive forward our revenue growth strategy with this new team,” Kyriacou said.

Ashley Sennik has been appointed to Vice President, Growth, UK Streaming, and Akhila Khanna have been promoted to Vice President, Partner Engagement & Business Development. Sennik will lead the newly created growth function across acquisition, engagement, and monetization, whilst Khanna will be responsible for streaming partnerships and business development. Sennik will jointly report to Fahy and Marco Nobili, Senior Vice President International Marketing & Growth, Streaming, VCN Americas and Khanna will jointly report to Fahy and Angela Heckman, Senior Vice President, Streaming Revenue and Operations, VCN International.

By uniting all of our critical growth functions under one new and dedicated team, we’re ensuring that our platforms have the capabilities and resources needed to reach their full potential. I’m excited to be working alongside Ashley and Akhila, two extremely talented individuals, and the wider team, as we seek to accelerate our streaming potential.” Dan Fahy Senior Vice President, Streaming Revenue/Partnership Division, ViacomCBS