ViX announced the start of production of "Se Llamaba Pedro Infante," an authorized bioseries about the idol Pedro Infante in San Luis Potosí. “We at ViX are proud to be able to immortalize the icon of the Golden Age of Mexican cinema and one of the most important singers of ranchera music in a premium bioseries,” said Vincenzo Gratteri, ViX senior vice president of Development. “With 'Se Llamaba Pedro Infante' we continue to reinforce our commitment to offer content preferred by audiences for the quality of narrative and the charisma of the iconic characters of our culture.”
Seventy percent of filming of "Se Llamaba Pedro Infante" will take place in San Luis Potosí. Other locations include Hidalgo and Mexico City. The ViX original bioseries will be executively produced by Rubén Galindo, who will also serve as showrunner. Alejandro Bazzano and Sergio Siruela will join the team as directors, and Alexa Muñoz Vidaña will serve as associate executive producer. Guillermo Ríos and María José Mochales will screenwrite the series.
The new production starring Mario Morán and Ana Claudia Talancón, will tell the story of an ordinary young man who finds the strength and inspiration to become a legend. Mario Morán has worked in theater, film and TV, and now has his first starring role, playing Pedro Infante. The title also features Victoria Escorcia and Julio Bracho. Also participating in the production are Daniela Álvarez, Regina Nava, Juan Carlos Remolina, Leticia Huijara, Nacho Tahhan, Raúl Sandoval, Mariana Lozada, Julieta Egurrola, Manuel Balbi, Carlos Gatica, Juan Carlos Barreto, Daniel Martínez, Ana Jimena Villanueva and Gerardo Trejo Luna. “Creating this character is one of the biggest opportunities of my career. It’s one of those projects you’re always looking for as an actor: a character that challenges you and even makes you tremble as you play him," Morán said. "It is an incredibly enriching experience, and the mission here is what needs to be projected through him. Pedro is someone I have studied a lot and still do. He has taught me a lot about both physical and emotional matters."
"Se Llamaba Pedro Infante" begins in 1917 and is set in a faraway town in Sinaloa, where a child is born with no money or future.The dreamer, always in love but with a heart that is constantly broken, he never gives up on becoming someone special. The promise he makes to his mother leads him to become the top music and film star of Mexican cinema’s Golden Age; his songs and characters circle the globe, and when he seems to have everything, death takes him in a tragic way. “Telling the story of Pedro Infante is the biggest and most important project of my career, one I undertake with the commitment and responsibility inherent to telling the story of an idol of the people and of a glorious period in Mexico. In this story, we will touch on every facet of his life, emphasizing his passion for work, his love for Mexico and his generosity,” said producer and showrunner Rubén Galindo about the project.