APC KIDS AND FERLY SIGN PARTNERSHIP WITH TOY PLUS FOR "MINIMECS"

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Ferly, the entertainment company founded by former Rovio executives and co-creators of Angry Birds, and APC Kids, the children’s entertainment division of leading co-production and distribution company APC Studios, have signed master toy license agreement with Toy Plus for the CGI comedy-adventure series in development, "MiniMecs" (52 x 11’). The deal will see Toy Plus develop toy vehicles, figurines and playsets based on the series, aimed at the show’s target demographic of kids aged 4-8 years.

"MiniMecs" is an original series created by Ferly,co-produced by APC Kids’ studio Zephyr Animation along with Canada’s Yellow Animation Ltd, and set to be delivered in 2022. APC Kids and Ferly share global distribution rights to MiniMecs, while Ferly manages global consumer products and gaming rights. Actively seeking broadcasting partners, Ferly and APC Kids recently pitched the show together to a full audience at Cartoon Forum, kindling the interest of major networks.

“We’re building MiniMecs into something truly enjoyable and immersive for kids and aspire to do that equally well in animation, toys, apps, and games. Having the creative Toy Plus team with us on this journey is a natural way of ensuring the physical and the digital are seamlessly interlinked.” says Laura Nevanlinna, CEO of Ferly.

Lionel Marty, Managing Director of APC Kids says: “We feel the timing is right for independent, experienced companies such as Ferly, Toy Plus and APC Kids to join forces, each bringing to the table their respective talent on content creation, toy manufacturing and international distribution, and develop together, from an early stage, genuinely exciting, high-profile, original properties such as MiniMecs.”

Josue Rosenzweig,president of Toy Plus, negotiated the deal says: “We really consider this property very unique and we are sure that with all these players in place it will be a huge success for 2021.”

This new series builds upon Zephyr Animation’s current partnership with Ferly for Gone Gills, a 3D CGI series which will also be co-produced by Yellow Animation Ltd and follows three prehistoric creatures as they find themselves stranded in the strangest place in the history of the world - the present!

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