The executive will lead business development and operations as an integral part of the company’s strategic expansion into the regions.
Independent distributor GoQuest Media Ventures has appointed Paula McHarg as Head of Europe and North America. Reporting to Vivek Lath, Managing Director of the company, the executive will lead business development and operations in that territories as an integral part of the company’s strategic expansion into the regions.
Leveraging the company’s successful distribution business in Southeast Asia, Middle East and Africa, McHarg will play a key role in bolstering the company’s expansion and presence in Europe and North America. She will oversee the distribution strategy of the existing catalog as well as continue to drive the aggressive acquisition strategy that GoQuest has successfully implemented to date.
“Paula comes with an unparalleled depth of experience in the content landscape. We welcome her to the GoQuest family to spearhead our ambitions to become an important player in the development and distribution of the scripted business,” said Vivek Lath.
Paula McHarg added, “I’ve been continually impressed over the years with GoQuest’s successful expansion and diversification of their business and especially as they've grown into the European market. I’m thrilled to now help lead that strategy with such a forward-thinking and dynamic company”.
Based out of Tel Aviv, Paula comes with a rich distribution background and experience across all genres in both format and finished program sales, with a specialization in foreign language program sales. She previously led the European expansion of fledgling, boutique Israeli content house yesStudios (the producer and distributor of the hit series “Fauda”) as well as served a five-year tenure at Keshet International during its meteoric rise globally.
“Paula comes with an unparalleled depth of experience in the content landscape"” Vivek Lath Managing Director, GoQuest Media Ventures