JIVI RENEWS PRIME’S FITNESS PROGRAMS FOR RUSSIA

The television broadcaster bought 70 episodes of “Fitness First Class”, the highest quality series in the fitness genre.

28 FEB 2020

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The Russian television broadcaster JIVI LLC has renewed the license of over 70 episodes of “Fitness First Class” from PRIMES’s catalog. The partnership between both companies goes back to 2017, with the package of episodes of high-quality fitness content “Fitness First Class” and “New Fitness Collection”.

“We are truly glad to be working with JIVI in Russia. Our presence on the Russian territory has been growing stronger over the past years. It is a great honor for us to have some of our high-quality content airing on JIVI.” Alexandra Marguerite, Head of Sales of PRIME.

“Fitness First Class” (120x30’) is the highest quality series in the fitness genre, each episode being shot in an exceptional location as Camps Bay in South Africa, the Riviera in Croatia and the island of Ibiza in Spain.

“New Fitness Collection” (30x60’) offers an intense training with kickboxing, cardio training or relaxing yoga sessions to all those who want to stay fit.

PRIME has been reinforcing its position on the Russian territory with ongoing partnerships with some of the strongest broadcasters on the market including Viacom and Sony AXN in Russia.

 

"Our presence on the Russian territory has been growing stronger over the past years. It is a great honor for us to have some of our high-quality content airing on JIVI.”” Alexandra Marguerite Head of Sales of PRIME