In November 2024, global production volumes dropped by 20% compared to October, according to data from Vitrina. APAC showed resilience with a 13% growth, highlighting steady momentum in the region. In contrast, EMEA recorded a 30% decline, while the Americas faced a 20% reduction, emphasizing distinct regional trends shaped by evolving market conditions and strategic priorities. November 2024 recorded an approximately 15% growth in Film and TV production volumes compared to November 2023.
Drama remained the top genre, followed by Comedy & Animation. From a language perspective, English productions represented 52% of the November projects followed by Spanish & German Productions.
Global Streamers consistently accounted for 17% of total production volumes, with Netflix, Australian Broadcasting Corporation (ABC), Prime Video and Disney+ standing out as the top commissioners.
In APAC, ABC, GMMTV (Thailand) and Eskay Movies (India) emerged as leaders. Despite an overall decline in production volumes in EMEA, Netflix demonstrated remarkable growth with a 75% increase in activity. Additionally, the BBC remained one of the top contributors. As for the Americas, Netflix showed growth in the region, with Disney+ and HBO also securing spots among the top five in the region, highlighting their continued impact in content production and commissioning.
November saw a positive shift in season renewals, with a 17% increase, indicating renewed confidence in established content despite ongoing market challenges. While the Americas experienced a slight decline in renewals, both EMEA and APAC regions showed growth, with APAC renewals seeing more than double the increase. This growth highlights a regional variance in content consumption preferences and underscores the adaptability of streaming platforms and broadcasters to changing market dynamics.
While APAC's 13% growth underscores its burgeoning momentum, declines in EMEA and the Americas reflect shifting strategic and market challenges. Drama continues to dominate globally, with streamers like Netflix, Disney+, and regional leaders such as ABC and GMMTV driving production volumes. Renewed confidence in established content, evidenced by a rise in season renewals, signals resilience in the industry despite headwinds. These insights highlight the ongoing transformation of the global content landscape and the critical role of regional adaptability in shaping its future.
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