Pluto TV recently unveiled its set of first-ever series of international brand campaigns, debuting across different regions, to drive brand awareness and resonance amongst consumers as the service furthers its global expansion. “As we continue to scale Pluto TV worldwide, we’re keen to build awareness of the brand in a way that not only stands for great free, streaming TV, but also surprises audiences and fans in unusual, fun ways,” said Marco Nobili, Senior Vice President, Marketing, Data and Analytics, ViacomCBS Networks International. “The campaigns establish our distinctive offering, while adding a unique personality through unexpected touches.”
Spanning out of home, digital TV, and social media, the concepts all highlight the platform's ability to meet all consumer content demands. From David Miami, adapted locally by Caponeto from Mexico, RPMA from Brazil and Mooco from Argentina The “Pluto TV Included” campaign recently launched featuring a: 30 second commercial and several out-of-home creatives.
The UK-based campaign by Motor Kommunikation, Campaign Wavemaker and TV commercial VCreative will offer more than 100 streaming TV channels and over 1000 on-demand films and series in the region. The multi-channel campaign recently launched across TV, digital outlets, social media and out-of-home. The TV campaign and the supporting creative concept, compares Pluto TV’s best features and programs to an eclectic range of items and services, including puppets, records and gym memberships in this tongue in cheek campaign.
The European campaign, Nothing Compares, will take place in Germany, Italy Spain & France. The initiative will be led by Motor Kommunikation, focusing on three of Pluto TV’s key differentiators. “Pluto TV has an innovative proposition, offering curated local and international channels with a linear approach into the streaming world. Our first international brand campaign will underline even more of our uniqueness, making clear that Pluto TV is the easy-going streaming service full of incredible content, all for free – no matter where in the world you are,” said Olivier Jollet, Senior Vice President and General Manager of Pluto TV. “We developed various creative concepts to break through to and resonate with consumers in their respective markets, as Pluto TV is for everyone, everywhere.”