Amazon plans to launch an ad tier of its Prime Video streaming service

Amazon is planning to launch an advertising-supported tier of its Prime Video streaming service, the Wall Street Journal reported, citing people familiar with the matter. According to the WSJ, discussions around the ad tier are still in the “early stages”  but have been going on for several weeks.

Amazon currently offers Prime Video as part of its US$14.99 per month Prime membership or for US$8.99 per month as a standalone subscription. At the same time, subscribers can tack on other ad-free subscriptions to services like Max, Paramount+ and Showtime through Prime Video Channels. Prime Video subscribers also get access to Freevee, a free, ad-supported video product owned by the company.

Additionally, the Wall Street Journal reported that Amazon is in talks with Warner Bros. Discovery and Paramount to start offering the ad-supported versions of Max and Paramount Plus within its Prime Video Channels.