AMC Networks announced that its four targeted subscription video on demand services – Acorn TV, Shudder, Sundance Now, and UMC (Urban Movie Channel) – now exceed two million subscribers, marking a major new milestone and achieving a year-end target for the company.
AMC Networks’ targeted SVOD services offer curated content destinations that provide unique viewership experiences for distinct audiences. They include: Acorn TV, specializing in world-class mysteries and drama from Britain and beyond; Shudder, serving fans of horror and suspense; Sundance Now, featuring mysteries, dramas and true crime; and UMC, the first streaming destination dedicated to black audiences.
“AMC Networks continues to lead in the targeted SVOD category. We are building loyal and engaged fan communities around our growing services and our momentum affirms our strategy of super serving distinct premium audiences,” said Josh Sapan, President and CEO of AMC Networks. “From a financial perspective, our offerings are efficient and attractive, with a large addressable market. We spend much less on programming and marketing than the general entertainment streaming services, and we are able to achieve scale at much lower subscriber levels. As a result, our subscribers have very attractive long-term values”.
Sapan added: “As the market for this category evolves, consumers are increasingly complementing their general entertainment subscriptions with our services, which are becoming ‘must-have’ destinations for each of our target audiences”.