11 MAR 2020

DISNEY+ IS LIVE IN INDIA 18 DAYS EARLY THAN EXPECTED

Disney’s new streaming service launched in India on Wednesday, 18 days before the previously announced launch date of March 29, via the Indian streamer Hotstar app, which was rebranded as Disney+ Hotstar.

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Disney’s new streaming service Disney+ went live in India on Wednesday, 18 days before the previously announced launch date of March 29. Disney’s existing Indian streamer Hotstar app is now rebranded as Disney+ Hotstar on Android and iOS. The Disney Plus Hotstar branding is in addition to the platform’s existing bouquet of TV, movies, news, sports and other premium content.

Now, a wealth of Disney, Marvel, National Geographic and Disney Originals has become available to stream on the platform. These include “The World According to Jeff Goldblum,” “The Mandalorian,” “Diary of a Future President,” “Dumbo,” “The Avengers,” “One Day at Disney,” and “High School Musical: The Musical – The Series,” among others.

In addition to English, much of the content is available dubbed in the Hindi, Tamil and Telugu languages, including “Free Solo,” “Kim Possible,” “Captain America: Civil War,” “Avengers: Endgame,” “A Bug’s Life,” “DuckTales,” “The Lion King,” and “Star Wars Rebels”. A Disney+ Hotstar Premium subscription is currently priced at INR 299 ($4.05) a month or INR 999 ($13.55) a year.

With more than 300 million monthly active users, Hotstar is the leading streamer in India by some distance. Disney+ Hotstar launches in a fiercely competitive market with some 30 popular players including Netflix, Amazon Prime Video, ALTBalaji, Zee5, Sony Liv, Voot, Eros Now, MX Player, Hoichoi, Sun NXT and Mubi.

The Indian streaming market is growing at 22% and will reach a value of $1.6 billion by 2023, according to a 2019 PwC industry report.