Guillermo Sierra, Director General de Televisión y Servicios Digitales de HITN.
Edye will be available today to all subscribers of Claro tv+, the content hub that unites the best of TV and streaming, giving them access to content from the leading producers of children's television worldwide. Subscribers can access the content on TV or through the Claro tv+ website and app. Claro tv+ customers with Alexa integrated into the TV equipment can also access the content using the voice command "Alexa, go to the Edye channel," which will automatically direct them to stream without typing anything.
"At HITN, we are very excited to expand our operations to Brazil with the launch of EDYE. We already have almost total coverage of the continent from the United States to the Southern Cone. Having now our first operation in the Portuguese language is a great pride and has been a huge effort of all our great team. Now families in Brazil will be able to access the largest catalog of preschool content in the industry, and parents can rest assured that their children will find a healthy and safe entertainment space," said Guillermo Sierra, Director of Television and Digital Services at HITN.
The content on Edye has been carefully selected to be reliable, safe, motivating, diverse, and inclusive, following strict protocols that put children's well-being first, allowing it to obtain the prestigious KIDSAFE certification. Among other benefits, Edye's content helps to begin the understanding of social-emotional relationships and the world around them. It promotes physical activity, creativity, and the concepts of pre-mathematics and basic sciences.