Anders Jensen, President and CEO of NENT Group
Nordic region’s streaming company Nordic Entertainment Group (NENT Group) is launching its Viaplay streaming service today in Estonia, Latvia and Lithuania. Viaplay viewers in the Baltics will be able to enjoy a unique combination of Viaplay Originals, international films and series, and kids’ content, with world-class live sports, at a price of €9.99 per month.
NENT Group’s streaming service Viaplay has until this day been available in the Nordic countries. As from today, Viaplay is taking the first step on its expansion journey and becoming international with the launch of Viaplay in the Baltic region. The Viaplay Total package is priced at €9.99 per month and as in NENT Group’s other markets, Viaplay will be available to customers in Estonia, Latvia and Lithuania through direct subscriptions and third-party partnerships.
Viaplay’s content offering is divided into four categories: Viaplay Originals, films and series, kids’ content, and live sports. Highlights of the content available in the Baltic region at launch include titles such as “Orca,” “Wisting,” “Alex Rider,” “For Life,” “Paw Patrol,” and “Blaze and the Monster Machines,” as well as Formula 1 motorsport, NHL ice hockey (non-exclusive), UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga, English cup football, South American national team football, Women’s Super League, Frauen Bundesliga, and Women’s Serie A, among many more content.
Over 1200 hours of documentaries will also be included at the launch with additional content added to each Viaplay category over the coming months. All the programs will be localised with subtitles or voice overs, and selected sports content will have local commentary.
“Today we are taking a much anticipated and important next step in Viaplay’s growth journey with the launch in the Baltic region. We are taking Viaplay to Estonia, Latvia and Lithuania with a very strong content offer built on our unique combination of high-quality Viaplay originals, award-winning films and series, premium kids’ content and world-class live sports. Viaplay already has more than 3 million subscribers across the Nordic region and is built to scale quickly. I am very proud to bring our unique storytelling to audiences in the Baltics today and look forward to working with local partners to develop it even further the coming years. We come to the Baltics to innovate, engage and entertain,” said Anders Jensen, President and CEO at NENT Group.
Before launching in the Baltics, NENT Group has already signed distribution agreements with Tet, Latvia’s market-leading technology and entertainment company, and Estonia’s market-leading TV and Telco company, Elisa. Less than 20% of the 2.8 million households in the three countries currently pay for a subscription video streaming service, compared with over 50% in the Nordic region, and most households already have high speed fixed and mobile broadband connections that are being upgraded further.
We come to the Baltics to innovate, engage and entertain” Anders Jensen President and CEO at NENT Group