NETFLIX BECOMES LEADING COMMISSIONER OF SCRIPTED EUROPEAN CONTENT

A recent research report released by Ampere Analysis indicates that Netflix has become the largest commissioner of new European Scripted content. “As a marker of the wider changes in the entertainment industry, the ascent of Netflix to become the largest single commissioner of new European Scripted content is pivotal,” Guy Bisson, Executive Director, Ampere Analysis said.

While European Public Service Broadcasters still conttribute the majority of commissions for fresh European Scripted content, Netflix has seen a massive spike in commissions operations in the region last year, surpassing both the BBC and Germany’s ZDF in terms of the number of commissions across Western and Central Europe. “With the newer studio direct streaming platforms already beginning to emulate Netflix’s strategy of commissioning new Scripted content outside the US, there could not be a better time to be a European content creator.”

Its transition from a local to global approach will likely drive the platform to becoming the most important single commissioner at a regional level. Its growth is also an indicator of the global changes in production market dynamics and represents a boon for European producers as the region becomes increasingly important for global streamers.

Europe’s major Public Service Broadcasters continue to drive the European content creation industry and local drama production. However, Netflix'sits wide investment in locally relevant drama across the region, and the shift to pan-regional or global content as the basis for value means that today, global streamers like Netflix drive even local markets.