Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.” The updated offerings and Showtime name change will launch later this year, and only affect the premium tier of Paramount+ and the Showtime linear network in the United States.
“Now, with Showtime’s content integrated into our flagship streaming service, and select Paramount+ originals joining the linear offering, Paramount+ will become the definitive multiplatform brand in the streaming space — and the first of its kind to integrate streaming and linear content in this way,” Bob Bakish, CEO of Paramount Global, said in a memo to staff.
“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners. This change will also drive stronger alignment across our domestic and international Paramount+ offerings, as international Paramount+ already includes Showtime content. And, very importantly, this integration will unlock operational efficiencies and financial benefits across our broader portfolio,” Bakish added.
As part of this move, Chris McCarthy will continue to lead the Showtime studio and oversee network operations for the linear channel. In tandem, McCarthy will work closely with Tom Ryan, who will oversee the “Paramount+ with Showtime” streaming business.
“This is a winning strategy that provides more value to our streaming customers and more reasons for cable subscribers to upgrade to the soon-to-be-rebranded Paramount+ with Showtime network. Most important, it allows us to put more of our focus on the things that make the Showtime brand famous: our hit content,” McCarthy commented.
“By further integrating Showtime into Paramount+, we will now be able to deliver a seamless, fully integrated multiplatform premium service to our consumers with more of the original, culture-shaping content they love. This enhanced offering serves our audiences and our creative partners – with an even greater ability to scale our franchises and build hits across the Paramount+ universe in linear and streaming,” Ryan added.