28 APR 2020

PLUTO TV ADDS A NEW CATEGORY AND SIX CHANNELS IN LATIN AMERICA

New channels were added to existing categories “Entretenimiento” and “Estilo de vida”, as well as a new category dedicated for binge-watchers called “Maratones”.

28 APR 2020

Share
  • Facebook
  • X
  • Linkedin
  • Whatsapp

The free, ad-supported, streaming video service Pluto TV Latin America announced six new channels available via web browser at www.pluto.tv, Apple TV, Android TV and mobile device apps for download in iOS and Android in 17 Latin American countries. New channels were added to existing categories “Entretenimiento” and “Estilo de vida”, as well as a new category dedicated for binge-watchers called “Maratones”.

Pluto TV has already proven success in the United States with their single series channels, that include just one title to binge-watch 24/7. It is now expanding to Latin America with its own “Maratones” category with shows like “Minuto Para Ganar,” “MasterChef,” and “Degrassi”.

In addition, Pluto TV announced a deal with Unilever to highlight its Dove brand in order to invite all women in Argentina to realize their personal potential for beauty by engaging them with content that delivers “Superior Care” and amplifies their values of being real, beautiful, and uncomplicated. The innovative sponsorship will live with brand integration inside Pluto TV channels.

Pluto TV Latin America now has 30 unique and curated channels and continues to add new channels on a monthly basis for the next months to reach more than 70 channels at the end of the year, delivering curated content to attract audiences in search of premium streaming entertainment programming in Spanish – free and for all demos.

The platform has already confirmed partnerships with more than 70 major media and content providers, building a rich and diverse library of 12,000 hours of high-quality content, which the new service for Spanish-speaking audiences is offering.

To check out more of what Pluto TV Latin America is all about, click here. For detailed information about categories and channels, click here.