17 NOV 2023

Samsung TV Plus sees a massive viewership growth

Samsung Electronics America unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, which recently saw more than a 60% increase in year-over-year viewership globally.

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Samsung Electronics America unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, the TV manufacturer’s free ad-supported TV (FAST) and video on-demand (AVOD) service reaching 24 countries and 535 million devices globally across TV and mobile.

Launched in 2015 as one of the first FAST services, Samsung TV Plus has surpassed more than 300 channels in the United States and over 2,400 channels globally spanning news, sports, entertainment, music, and more. The completely free streaming platform – available on Samsung Smart TVs, Galaxy devices, Smart Monitors, Family Hub refrigerators and on the web – has also revealed skyrocketing user demand. In the last 12 months, Samsung TV Plus saw more than a 60% increase in year-over-year viewership globally.

Building on surging user demand, Samsung TV Plus is rolling out product update 5.2 that will enhance content discovery so users can watch what they want faster and with ease. As part of the new home screen and discoverability features, users will have a dedicated kids experience to connect consumers with “Best of Kids” programming across over 20 family-safe channels, kids shows and on-demand movies. The new destination will feature popular new content like “Blippi,” “Barney and Friends,” “Baby Einstein,” “Teletubbies,” “Caillou,” “The Adventures of Super Mario Bros 3,” and “Sonic the Hedgehog.” Users can also enjoy family favorites like PBS Kids, Strawberry Shortcake, Slugterra, Moonbug, Ryan and Friends, LEGO Channel, Kidoodle.TV, and more.

The update will also create a new dedicated music destination where fans can easily discover and enjoy songs and artists spanning over 200 playlists and more than 40 channels from partners Vevo, XITE and Stingray. On-demand playlists will cater to a wide range of music tastes in a variety of formats, including: decade-based playlists like ‘90s Country; genre-based playlists like Hip-Hop Icons; and artist-centered playlists for top acts like Beyonce, Ariana Grande, The Weekend, The Rolling Stones, and many more.

“With phenomenal year over year growth and an ever-expanding premium lineup of family-friendly shows, music playlists, news, sports programming and more, Samsung TV Plus has a clear foothold in the FAST landscape. We are thrilled to present our catalog of free premium content from the world’s top creators in our new user experience, designed to enable the seamless discovery of the hundreds of channels and thousands of on-demand movies and TV shows available on Samsung TV Plus,”  said Salek Brodsky, SVP and General Manager at Samsung TV Plus.

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